What must covered entities ensure regarding the confidentiality of health information?

The requirement that covered entities maintain the confidentiality of health information is rooted in laws and regulations such as the Health Insurance Portability and Accountability Act (HIPAA). This legislation is designed to safeguard patients' sensitive health information from unauthorized access and disclosure. By ensuring confidentiality, covered entities can protect patient privacy and build trust within healthcare relationships.

Maintaining confidentiality involves implementing a variety of administrative, technical, and physical safeguards to prevent unauthorized access and disclosure. This responsibility is not only a legal obligation but also an ethical one, emphasizing the significance of respecting patient privacy in all aspects of healthcare operations. In contrast, the other options suggest practices that either undermine confidentiality or do not fully capture the essence of the protective measures required by law.